Mary Beth Cicero, M.B.A.
Business Development Consultant
Mary Beth Cicero is President of MarketSense Ltd., a consulting firm specializing in Healthcare Marketing & Business Development. MarketSense was founded in 1995 with a focus on the intersection of business development and marketing, including licensing and co-promotion arrangements, as well as marketing analyses, forecasting, opportunity assessments and due diligence.
Ms. Cicero has more than twenty years of experience working with pharmaceutical and biotechnology companies and has worked with close to fifty clients. Her previous positions include Vice President of Business Development at two biotechnology companies and Executive Director of Marketing at Serono where she was responsible for all U.S. marketing activities, as well as new product planning and licensing. She also spent seven years at Rhone Poulenc Rorer where she headed up marketing at Dermik Laboratories, now a subsidiary of sanofi-aventis.
In addition to her professional responsibilities, Ms. Cicero is a part-time Professor at Northeastern University's Graduate School of Business and has taught a course on Healthcare Marketing. She is a former member of the Board of Trustees of the Licensing Executives Society (LES) and Chair of the LES Health Care Committee.
Ms. Cicero also teaches the LES Professional Development course. She was on the Board of Directors of the National Psoriasis Foundation and has served as Treasurer. Her educational background includes a B.S. in Biology cum laude from Boston College and an M.B.A. from Babson College.